Curated App News
Every week, I read a lot about iOS and Android app marketing and publishing and compile the best 4 or 5 best articles I found.
Sign up to my newsletter to receive these curated news each week in your mailbox.
A great list of tips on ASO in general.
@lgalazzo via @AppMastersCo
Building an app that you see missing in the app store can be a great idea. Just be aware of the risk that this app may be published one day and make yours irrelevant.
@StuartKhall via @Medium
Few months ago, I signed up for iTunes Affiliate and added my affiliate codes to my app links (in the “more apps” section of my apps). If you’re not familiar with affiliate programs, they are programs you can apply to and get cash when you send traffic to them. Amazon has one and Apple too.
Since I joined, I have been making a bit of money every months. I’ll write a post about it soon but in the meantime, you should check it out.
App Marketing Lab Facebook Group
If you’re not a member yet, I invite you to join my private App Marketing Lab Facebook group. In it, App Developers/Publishers exchange tips on how to they grow their App Business. See you inside!
Last week, I shared a
post about the way Google Search can some time prompt to download an app on Google Play.
This week, I discovered, with this post, that there is a way to track the keywords that were used for the search. A very nice feature to understand user acquisition.
@PeterHamilton via @Tune Personal Growth
To grow our app business, we first need grow personally. Here are some thoughts for the mind.
Things you don’t need to get started (an app, a blog, a business, ….) . If you’re on the fence, the author is right, start now.
By @girard_yann via @Medium Resource of the Week
Every week, I share a website, tool, book, video, podcast … that helped me as an app publisher.
By now, you have probably read the news and saw that Facebook will pull the plug on Parse on January 28th, 2017. This leaves us one year to migrate out of Parse and find alternatives.
This post is listing many tools that can be used to replace the different functionalities of Parse (backend database, push notifications, …).
Another post to consider is this detailed guide to migrate to Parse Server:
Guide: How To Migrate Your Parse App To Parse Server With Heroku And MongoLab
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