Curated App News

Every week, I read a lot about iOS and Android app marketing and publishing and compile the best 4 or 5 best articles I found.
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App News

ASO
7 key ASO takeaways from 2015

A great list of tips on ASO in general.

By @lgalazzo via @AppMastersCo

Competition
How My App Became Irrelevant Overnight

Building an app that you see missing in the app store can be a great idea. Just be aware of the risk that this app may be published one day and make yours irrelevant.

By @StuartKhall via @Medium

Affiliate Program
Use the iTunes Affiliate Program. It’s Worth it.

Few months ago, I signed up for iTunes Affiliate and added my affiliate codes to my app links (in the “more apps” section of my apps). If you’re not familiar with affiliate programs, they are programs you can apply to and get cash when you send traffic to them. Amazon has one and Apple too.
Since I joined, I have been making a bit of money every months. I’ll write a post about it soon but in the meantime, you should check it out.

By @AwkwardHare

App Marketing Lab Facebook Group

If you’re not a member yet, I invite you to join my private App Marketing Lab Facebook group. In it, App Developers/Publishers exchange tips on how to they grow their App Business. See you inside!

Google Search
Now You Can Measure Google Search for Apps

Last week, I shared a post about the way Google Search can some time prompt to download an app on Google Play.
This week, I discovered, with this post, that there is a way to track the keywords that were used for the search. A very nice feature to understand user acquisition.

By @PeterHamilton via @Tune

Personal Growth

To grow our app business, we first need grow personally. Here are some thoughts for the mind.

Getting Started
You don’t need …

Things you don’t need to get started (an app, a blog, a business, ….) . If you’re on the fence, the author is right, start now.
By @girard_yann via @Medium

Resource of the Week

Every week, I share a website, tool, book, video, podcast … that helped me as an app publisher.

Parse Alternatives
Parse Alternatives: A List of Tools To Replace Parse

By now, you have probably read the news and saw that Facebook will pull the plug on Parse on January 28th, 2017. This leaves us one year to migrate out of Parse and find alternatives.
This post is listing many tools that can be used to replace the different functionalities of Parse (backend database, push notifications, …).

Another post to consider is this detailed guide to migrate to Parse Server: Guide: How To Migrate Your Parse App To Parse Server With Heroku And MongoLab

By @erinderdeVries

Best App Marketing News In Your Inbox Weekly

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