Curated App News
Every week, I read a lot about iOS and Android app marketing and publishing and compile the best 4 or 5 best articles I found.
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Great post on mobile growth. It contains a diagram breaking down the different acquisition channels, retention methods, monetization techniques, … It’s a great template to follow to make sure your apps are optimized for growth.
@andy_carvell via @Medium
This post is a great guide on how to promote your app on Youtube (second most popular search engine behind Google). The post is very detailed and shows you how to optimize your video to be found on the web. The setup takes some time but can become great source of free downloads for your apps.
@HughKimura via @Apptamin
In this post, the app publisher shares interesting tips that lead to a successful app launch.
@deepakabbot via @Medium
This post is a detailed guide on how to promote your app using Facebook ads. The author shows how to proceed step by step. I plan to follow his guide soon for one of my apps and see if it will be profitable.
Food For Thought
Now a post not on apps per se but on the process of creating. I’m personally a big fan of Tim O’Reilly, founder of O’Reilly Media. For the beginning of this year, he re-published an article he wrote in 2009 about the importance of working on the right stuff. I especially like the sentence “create more value than you capture”.
@TimOReilly via @Medium Resource of the Week
Every week, I share a website, tool, book, video, podcast … that helped me as an app publisher.
Imagine a website where a professional UX/UI designer goes through popular apps and website and comments what he/she likes about each screen so you can learn from the successes and mistakes from others.
This website exists and is called UserOnBoard. Check it out, it’s very insightful!
Thanks to my friend and app designer Jordan Price ( @jordan_asante) for recently telling me about this website By @SamuelHulick via @UserOnboard
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