Curated App News

Every week, I read a lot about iOS and Android app marketing and publishing and compile the best 4 or 5 best articles I found.
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Mobile Growth
2015: The Mobile Growth Stack Revised

Great post on mobile growth. It contains a diagram breaking down the different acquisition channels, retention methods, monetization techniques, … It’s a great template to follow to make sure your apps are optimized for growth.

By @andy_carvell via @Medium

Youtube Marketing
The Complete Guide To Marketing Your App on Youtube

This post is a great guide on how to promote your app on Youtube (second most popular search engine behind Google). The post is very detailed and shows you how to optimize your video to be found on the web. The setup takes some time but can become great source of free downloads for your apps.

By @HughKimura via @Apptamin

App Launch
100k App Users in 25 Days for SmartApp with ZERO Paid Marketing

In this post, the app publisher shares interesting tips that lead to a successful app launch.

By @deepakabbot via @Medium

Facebook Ads
How to buy app installs with Facebook ads

This post is a detailed guide on how to promote your app using Facebook ads. The author shows how to proceed step by step. I plan to follow his guide soon for one of my apps and see if it will be profitable.

By @A_Hubbard

Food For Thought
Work on Stuff that Matters: First Principles

Now a post not on apps per se but on the process of creating. I’m personally a big fan of Tim O’Reilly, founder of O’Reilly Media. For the beginning of this year, he re-published an article he wrote in 2009 about the importance of working on the right stuff. I especially like the sentence “create more value than you capture”.

By @TimOReilly via @Medium

Resource of the Week

Every week, I share a website, tool, book, video, podcast … that helped me as an app publisher.

App UI/UX
User Onboard: UI/UX Designer Review Popular Apps/Website Designs

Imagine a website where a professional UX/UI designer goes through popular apps and website and comments what he/she likes about each screen so you can learn from the successes and mistakes from others.
This website exists and is called UserOnBoard. Check it out, it’s very insightful!

userOnboarding

 

Thanks to my friend and app designer Jordan Price (@jordan_asante) for recently telling me about this website

By @SamuelHulick via @UserOnboard

Best App Marketing News In Your Inbox Weekly

Join Now & Learn How To Get More Downloads For Your Apps!

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