Curated App News

Every week, I read a lot about iOS and Android app marketing and publishing and compile the best 4 or 5 best articles I found.
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App News

User Retention
16 Mobile Mistakes That Plummet User Retention Rates

The apps that are on the top of the app store are also, not surprisingly, the ones that have the best user retention. But how do they do it? The post doesn’t answer this but instead goes through 16 mistakes that will kill your app retention. A great read!

By @KendrickWang via @apptimizeAB

Real Case Study
iOS Game Revenue & Launch Details

App developer and publisher Dan Counsell, shares with us the launch of his latest mobile game “Almost Impossible”. I love how Dan describes his launch process and shares with us the downloads and revenue he got from it.

By @dancounsell via @realmacsoftware

Content Marketing
Content Marketing Strategy For Apps: A Quick And Dirty Guide

Content marketing can take time but it’s a great way to drive traffic to your website and then to your apps. Check out this great post to discover how other app publishers are leveraging content marketing to increase app downloads.

By @LeahGodden via @BuzingaApps1

I invite you to join my private App Marketing Lab Facebook group. In it, App Developers/Publishers exchange tips on how to they grow their App Business. See you inside!


Promo Codes
Google Play Adds Support For Promo Codes, Including In-App Purchases

Google Play now supports promo codes. Google provides 500 promo codes per quarter to app publishers and that can be used for for in-app purchases too.

By @sarahintampa via @Techcrunch

Personal Growth

Perseverance
You Will Always Suck At What You Do, Until You Do This

We all suck at things when we get started. This applies to everything in life including creating apps. Which is why we should not stop even if the first few ones don’t produce what we expected.

By @cammipham via @Medium

Resource of the Week

Every week, I share a website, tool, book, video, podcast … that helped me as an app publisher.

Icon Design
App Icon Designers by Envato Studio

On this website, you can hire designers to create beautiful icons for your apps. I like the fact that you see up front how much each designer is charging for the icons and examples of past work.

envatoStudio
By @EnvatoStudio

Best App Marketing News In Your Inbox Weekly

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