Curated App News

Every week, I read a lot about iOS and Android app marketing and publishing and compile the best 4 or 5 best articles I found.
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Growth Opportunity
The Indian Mobile App Market: A Huge Opportunity

India has a huge increase of smartphone users and still a low penetration compared to its population. This post describes the opportunity for app publishers to get more downloads in this booming country.

By @clairesayshi via @AppbotX

Enterprise Apps
B2B App Marketing – The Introduction (Part 1 of 9)

If you are creating apps for businesses or interested in doing so, then check out the 9 parts posts that Carter Thomas is writing on the subject. Below are the first 4 he has posted so far.
I’m currently creating my first app for businesses (I’ll write more on this in few weeks). While the technical aspect of it is similar, everything else is different (finding the idea, marketing, pricing, …). Reading Carter’s posts has helped me a lot.

B2B App Marketing Part 2

B2B App Marketing Part 3

B2B App Marketing Part 4

By @CarterThomas via @BluecloudApps

Mindset
Features vs. Benefits: The Coder-Marketer Mind

Do you consider yourself as an app coder, designer, marketer? A combination of all 3? This post helps you find the answer and gives you tips on how to treat your app portfolio as a real business.

By @ReinderDeVries via @A_Hubbard

App Stores Wars
Mobile is Not a Neutral Platform

Very interesting perspective on how companies like Apple, Google, Facebook, Amazon compete to become the de facto mobile platform.

By @BenedictEvans

Resource of the Week

Every week, I share a website, tool, book, video, podcast … that helped me as an app publisher.

App Mastermind
Steve P Young’s App Mastermind

My friend Steve P Young (host of the App Masters Podcast) has openings for his App Mastermind. If you’re not familiar with it, it’s a group of app publishers who help each other grow  their app business. I’ve been a member since day 1 (almost 2 years ago) and got so much value from it. There is a one time fee you need to pay for it but it’s well worth it.
Steve told me that folks can apply till October 28th, 2015 so rush in if there is still time.

Check out Steve’s App Mastermind

By @StevePYoung Via @AppMastersCo

Best App Marketing News In Your Inbox Weekly

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